Myong is an all-rounder, a lateral entrant, a storyteller. A director by vocation — not as a given thing but only as a result of his very own personal journey.
Before Myong made up his mind to transform his passion into his profession, he opted for the „classical way“. After his Marketing and sales career in New York, Berlin and Amsterdam he graduated as a Master in International Public Policy at UCL London. Spurred by his international experiences and inspirations, he took a chance to switch into the film industry as a filmmaker. If you ask Myong today about this crucial step in his life, he is just glad for having enough courage and determination to take that decision. His motto: „Just do it. Don’t look back. Full speed ahead!“
He calls himself a child of DSLR generation. At the very moment reflex cameras were able to record video files, literally a window opened up for him: For the first time he gained access to film and to visualize stories. He acquired his skills by „learning by doing“ and Youtube Tutorials. Likewise he was enthusiastic about camera, light, editing, music and the interaction of those elements.
As a result, Myong developed his unique style. His work is characterized by sympathetic authenticity, emotional honesty and a fresh, contemporary look: Informal, unpretentious yet beautiful images without frills. Straightforward and close.
Myong is driven by a huge portion of curiosity for new stories and the special people behind these stories. His preference for sensible observing with a hand-held camera creates a certain intimacy towards his protagonists. At the same time, though, he is able to easily combine those hidden, tiny details with epic, larger than life images.
This multifaceted director has a particular feel for rhythm and a distinct passion for aesthetic images. His keen power of observation and his skillful composition of imagery and music add a unique character to each of his films.
This way of filmmaking quickly found a home in advertising as so-called „commercial storytelling“. Most of the time these are formats that focus on the story about the product and not vice versa. Despite being a newcomer, Brands like Volkswagen, Google or Melitta as well as renewed agencies and production companies have already placed their confidence in Myong as a director.
Together with his wife Myong lives in Frankfurt. He loves Korean food and Mallorca and has a faible for good red wine. Being a boy from Dortmund and even playing for the BVB youngsters, forever he has been living with the burden to be a fan of Bayern München.